1 Posts in '2018/06' category

  1. 【PRESENTATION】Ethnographic TV: From a critical perspective 2018/06/17
International Conference on the 60th Anniversary, Korean Society of Cultural Anthropology, 2018 June 9@SNU, Seoul, Korea

한국문화인류학회에서 미디어 인류학 관련 논고를 발표했다. 학부를 졸업한 뒤, 학계로 진출한 선후배님들을 만날 기회가 없었기에 20여년만에 고향에 돌아간 듯 반가운 기분이었다. 연구 성과를 보고하는 내용이 아니라, 연구의 씨를 뿌린달까, 앞으로 키워 나가고 싶은 문제의식을 선언하는 데에 의미를 두었다. 날카로운 비판 의견을 기대했는데 의외로 둥글둥글한 패널이 되어서 약간 김이 빠진 느낌도 있다. 초록을 첨부한다.
ETHNOGRAPHIC TV: FROM A CRITICAL PERSPECTIVE

While previous discussions around the textuality of ethnography tend to focus on its authorship (Clifford and Marcus 1986, Marcus & Fischer 1986, Crawford & Turton 1992), comparatively little attention has been paid to a receptive aspect, i.e. who would and how people would read ethnographic texts. The power of mass media as a vehicle of cultural knowledge might be be undeniable, as the wide range of ethnographic knowledge are now on broadcast. The extensive structure of media and mediation has become a critical issue for cultural stereotyping in societies, raising the question of readership of ethnographic texts. In this paper, I will tackle the issue focusing on television as an experienced and professional producer of ethnographic knowledge of which visual power would be even empowered by networked distributing channels such as YouTube and SNS.

The paper will trace on-going discussions around the relation between ethnographic texts and television unfolded in the UK in the 1990s, and more recently in Japan in the 2000s as a way to examine the role of television in the construction and circulation of cultural knowledge. It will also draw upon a Korean situation to emphasize the implication and dynamism of the act of reading under social circumstances. Appreciating the increasing role of interdisciplinary questions on ethnography, media and social construction of cultural knowledge, the paper will finally make a suggestion for the crosslinking between cultural anthropology and media and communication studies.
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